Requesting a Merchant Center review after a misrepresentation suspension (and avoiding a cool-down)
Updated November 2026 · Based on Google's public Merchant Center help pages
The most expensive mistake after a misrepresentation suspension is requesting a review too early. Reviews aren't unlimited, and failed ones can lock you out for a while.
How reviews work
According to Google's review help page:
- You can tell Google you fixed the issue, or that you disagree with it. You may only have one chance to disagree.
- A review can take up to about 7 business days. You'll get an email when you request it and when it's done.
- If you're still in a warning period (7 or 28 days) rather than suspended, you can request one courtesy review during that time.
The cool-down period
If your issues aren't resolved by the second review attempt, Google says a one-week cool-down may begin:
- the review button is greyed out until it ends (the "Needs attention" tab shows when)
- Google support can't shorten or bypass it
- it may get longer with each unsuccessful review after that
Before you click "Request review"
- Fix everything you can find on the site, not just the first thing.
- Make your business details match on your site, in Merchant Center and in your store platform. See business and contact information.
- Make your return, shipping and terms pages specific and consistent. See return policy requirements.
- Check prices, availability and shipping costs on product pages against your feed.
- Complete any identity or business verification Merchant Center is asking for.
- Write down what you changed and when. If there's a field to explain, describe the changes factually.
Use a cool-down well
If you're already in one, treat it as audit time. Go page by page through the site, compare everything to Merchant Center, and fix what you find so the next review is your strongest attempt.
Not sure which of these applies to your store?
Send us your store URL and we'll check your public pages against Google's Merchant Center policies. The free check is emailed within 24 hours and doesn't need a login.
Get a free storefront check